This lesson is one part of my larger Retail Launch course but is great as a stand alone course should you want to learn how to create a brand that is targeted specifically to your demographic. Many people make the mistake of brainstorming and creating a brand to their liking. The problem is, if you do not know in detail who your customer is and what attracts them, you will end up with a brand design that fails because the number one rule in retail is not to cater to your own liking. Here is a little sneak peek of my course welcome video and overview of the curriculum below!

This course will not only educate you on the process of building a successful retail brand but will inspire your creative entrepreneur within using a series of informative lectures, market research and brainstorming activities, printables, and a Brand Guide Workbook for facilitating the innovation process.